Marmot’s Hole Podcast: “Creative Korea” Faces Uphill Battle After New National Slogan Announcement

Marmot’s Hole blogger & tourism magazine editor Robert Koehler joins Korea FM host Chance Dorland to discuss South Korea’s new national slogan, “Creative Korea.”

While the government spent $3 million dollars to select the new branding campaign, the very quick revelation that “Creative France” is already in use, and doubts by commentators and industry professionals as to whether “creative” is the best term to describe the ROK and its future after the Park administration, the new campaign has experienced condemnation since the moment it was announced.

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 Interview answers, both in written & audio form, have been edited for length & clarity.

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